What is ginseng coffee? It is an alternative to the usual espresso that is gaining popularity among men today. You see it ordered in cafés, restaurants, diners, and bars. You can even make some at home so you can enjoy your own special blend. The color of this coffee looks more like a cappuccino; it’s sweet but with a less intense flavor. But what is it? Well, simply put, it is a cup of coffee with dash of ginseng powder—specifically panax ginseng.